What’s in a name? WIZULTS

Atlanta, Ga, January 23, 2010…What’s in the name WIZULTS? Heather Webster, president of WIZULTS, LLC, a marketing consultancy with a global reach, is asked that question all the time.

When she started the business in 1994 in Johannesburg, she struggled to find exactly the right name for the company she had in mind. After much soul-searching, she finally asked herself two questions: “What do people pay me to do? Why do they come to me?” Many times, they came to her after having tried and failed to do something themselves. When they came to her, they expected and trusted that she could deliver the “XYZ” they needed … but, their expectation was not simply a RESULT. They also expected a touch of magic to the outcome … a WOW factor! Webster had a brainstorm, and she combined the two words that represent the perfect expression of her core competency and her clients’ expectations: RESULTS and WIZARD. Thus, the term “WIZULTS” was born. This is still true today, and the new word now leads a trail through the past decades and several continents right to her office – as any search engine will demonstrate.

When Webster relocated to the Atlanta area in 2001 and closed the South African chapter of the company’s history, she kept the name WIZULTS, even though she worked for several other marketing companies.

After an entrepreneurial hiatus of six years, with her son about to graduate from Georgia Tech and her daughter beginning college, Webster decided it was time to re-establish WIZULTS. In the fall of 2007 she started the company’s North American chapter by launching WIZULTS, LLC. The company’s new Internet-based focus reflects how technology has dramatically changed the way businesses and individuals communicate since WIZULTS was founded, a time when the Internet was still in its infancy. WIZULTS still offers one-stop-shop marketing services but now markets clients so they can take full advantage of the emerging new digital media landscape while keeping them positioned in traditional media environments where appropriate to achieve client goals.

Services are offered in the financial, hospitality, transport, engineering, manufacturing and service sectors. Clients include small and mid-size companies in metro Atlanta and abroad.

Prior to forming WIZULTS in 1994, Webster was title here with the Rennies Group, which later became the Bidvest Group.